4 HANDS BREWERY

THE BRAND

4 Hands Brewery is one of the most innovative, creative, and fastest growing breweries in the midwest with a footprint expanding across the country.

THE CHALLENGE

Building on one of St. Louis’ most iconic brands was nothing short of humbling and honoring. City Wide has long been the flagship beer of 4 Hands Brewing Co and is the most successful craft beer in St. Louis - but the story & why behind its founding, and the vision in empowering local nonprofits with each case of beer sold in our city, had yet to be told.

THE WORK

Our team immersed ourselves over four months, pouring over concepts, headlines, wireframes and storyboards. The IPA’s and latenight whiteboards fueled our creativity with the launch of a full digital refresh, production and supporting social campaign. Brand Strategy + RefreshAdvertisingWebDigitalSocial Influencer CampaignProduction & Photography

THE RESULTS

Leveraging our brand partnerships and strategic launch, our city ‘cheered’ to the launch of City Wide’s new digital presence and with an avg of 30,000 / month website visitors after launch, the future of City Wide is just getting started. 

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