CYC

THE BRAND

CYC is one of the oldest & most established youth sports leagues in the country, with over 50,000 student athletes and 10,000 coaches across the St Louis area alone.

THE CHALLENGE

Preserving the history & integrity of one of the oldest and most iconic names in youth sports while giving CYC the updates it so desperately needed. With a desire for revisioning their audience to the value & importance of youth sports and the power of sportsmanship in a child’s life, it was time for a refresh. CYC needed to renovate their full, online digital presence & user experience to help connect parents to current sports information easily and relevantlyre-engage new, upcoming student athletes.

THE WORK

From the boardroom to the soccer fields, our team was able to tackle some of the biggest pain points within the organization, resulting in a full refresh and supporting content. Brand Strategy + RefreshDigitalAdvertisingContent MarketingProduction 

THE RESULTS

With the launch of a refreshed brand and digital channels, the new CYC reached across the city bringing unity and sportsmanship to the community and was rolled out across 100+ Schools and Parishes. The launch of playCYC.org, resulted in increased high-quality traffic, click through rates, and a clear vision for the next 75 years of CYC. 

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