CYC is one of the oldest & most established youth sports leagues in the country, with over 50,000 student athletes and 10,000 coaches across the St Louis area alone.


Preserving the history & integrity of one of the oldest and most iconic names in youth sports while giving CYC the updates it so desperately needed. With a desire for revisioning their audience to the value & importance of youth sports and the power of sportsmanship in a child’s life, it was time for a refresh. CYC needed to renovate their full, online digital presence & user experience to help connect parents to current sports information easily and relevantlyre-engage new, upcoming student athletes.


From the boardroom to the soccer fields, our team was able to tackle some of the biggest pain points within the organization, resulting in a full refresh and supporting content. Brand Strategy + RefreshDigitalAdvertisingContent MarketingProduction 


With the launch of a refreshed brand and digital channels, the new CYC reached across the city bringing unity and sportsmanship to the community and was rolled out across 100+ Schools and Parishes. The launch of, resulted in increased high-quality traffic, click through rates, and a clear vision for the next 75 years of CYC. 


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